A portfolio of analytics products that helps close the gap between CPG manufacturers and their shoppers, drive increased sales and revenue.
Traditionally, CPG manufacturers have depended on data that charts the shopper at a fairly distant level. These data have typically been based on POS information, which means that CPG marketers have been staring into the rear window regarding their shoppers. In addition, marketing dollars have been spread thin to cover every possibility.
Today, with advanced analytics, CPG manufacturers can get a lot closer to the shopper than it was ever imagined possible. Close enough for profitable micro-segmentation that understands the shopper intimately by harmonizing mountains of data at the retail level with syndicated data.
Viewing the shopper across unified shopper, transactional, loyalty, store and historical data gives you a clear shopper topography that can reveal behavior and trends, while uncovering a whole lot hidden revenue opportunities.
And with Manthan’s CPG portfolio, you can take the next step as well. You can turn these insights into action and execute on them with targeted personalization - thus getting the maximum bang from your marketing buck.
Traditionally, the shopper journey has been plotted in retrospect and (expected) corrective action taken. Now, you can chart and activate the entire shopper journey, into the future, from your desk.
Shopper Marketing AnalyticsIf your brand’s challenges are unique, shouldn’t your solution be unique as well?
The ability to be where shoppers want you, when they want you and with the value they are looking for, gets you into their basket. This comprehensive, marketer-friendly suite combines sophisticated analytics with an intuitive user-friendliness that makes it possible for the CPG marketer to get real-time insights and use them every day, where and when it really matters.Learn more
Predictive and Prescriptive AnalyticsTo activate your shopper’s journey, you need to take the first step
The ever evolving shopper habits and the channel fragmentation of today’s retail landscape are increasing the pressure on CPG manufacturers to quickly understand their past executions and seamlessly start planning future activities such as pricing, trade promotions, assortments and demand forecasting. Manthan’s Predictive and Prescriptive solutions help CPG companies to fully understand their shopper’s behavior and attitude towards their product lines.Learn more